about me
Digital Marketer, Designer, Developer, Artist, Gamer, Enthusiast, Music-lover.
Hey, Im Harinath Babu, a Certified Digital Marketing Professional from Bengaluru, India. Worked on Several Projects of Clients and helped them to achieve positive return on investment along with maintenance of site traffic by choosing appropriate channels (source/medium) as a part of effective campaign management.With Good Knowledge of tools such as Google AdWords ,Google Analytics and Google Webmaster helped me to achieve goals of clients very effectively. Using Google Analytics linked with Google Adwords helped clients to invest their money on high traffic channels and hence getting +ve ROI and achieving conversion goals with high profitability.
Specialities:
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- Having 3+ years of experience inSearch Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Web Designing, Market Research, Email Marketing, business development & technologies.
- Knowledge in WordPress, HTML5, CSS3, JavaScript, SQL Basics.
- Experience in Preparing Strategies and Calendars for Social Media networks like Facebook, Youtube, Twitter, LinkedIn, Instagram, Google+, Pinterest & Creating Chat bots for Facebook Business Pages.
- Good knowledge in understanding Google Analytics, AdWords and Webmaster Tools.
- Creating &Monitoring PPC campaigns for multiple clients (Facebook Ads, Twitter Ads, LinkedIn Ads).
- Experience in OnPage optimization like Keyword Research, content writing, title tags, meta tags, meta description, internal page linking, image alt tags and local search optimization.
- Experience in implementation of Rich Cards with Schema.org for improvement of search appearance.
- Experience in OffPage optimization like Social Bookmarking, Document Sharing, Video Sharing, Guest Posting, Google My Business Listing, RSS Feed submission, social media promotion, forum posting and Link Building Techniques.
- Experience in preparing Excel reports for OnPage Seo, OffPage Seo, Adwords, Social media.
- Experience in Creating Whiteboard Videos & Graphic Designing for creating Banner Ad images and social media posting.
- Regular follower of Blogs & Bloggers like Search Engine Land, Social Media Examiner, Search Engine Journal, HubSpot, Moz-Rand Fishkin, Alexa Blog, Matt Cutts, Neil Patel, Quick Sprout, Backlinko-Brian Dean, Word Stream-Larry Kim etc.
Work Process
DISCOVER
IDEA
DESIGN
DEVELOP
TEST
LAUNCH
resume
WORK HISTORY
May 2018 - Present
Digital Marketing Analyst
iQuanti
Roles & Responsibilities
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- Technical Analysis: Conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, etc. and suggest recommendations. Also enable the execution of optimization plans with the team leader and project managers.
- On Page Optimization: Conduct detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc. and provide recommendations based on SEO best practices for optimization. Also enable the execution of optimization plans with the team leader and project managers.
- Content Strategy: With keyword research as the fundamental input conduct a deep dive on site content to contribute to a content strategy. The strategy needs to provide keyword to page mapping, identify content gaps and suggestions in the form of content calendars for both on and off the site. Also enable the execution of optimization plans with the team leader and project managers.
- Off page: Conduct in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal. Also enable the execution of optimization plans with the team leader and project managers.
- SEO analytics: Conduct data analysis on SEO and derive actionable insights to enable continuous optimization. Be analytical and creative in representing SEO data in different reports and dashboards. Provide SEO insights on the client deliverables.
August 2017 – May 2018
Digital Marketing Specialist
Fuego Systems India Pvt. Ltd.
Roles & Responsibilities
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- Plan and execute all web, SEO/SEM Strategies, marketing database, email, social media and display advertising campaigns
- Design, Build and Maintain Social Media Strategies & Calendars.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) .
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies.
- Designing banners and images for Paid Ads.
- Researching & Implementation of new trends & techniques in Digital Marketing.
- Respond to user email inquiries, or set up automated systems to send response.
- Monitoring & Resolving issues in Google Search Console & Google Analytics.
- Google Analytics, AdWords, AdSense, Google & Bing Webmaster Tools..
Jan 2015 – July 2017
Digital Marketing Specialist
Masira Digital Marketing Pvt. Ltd.
Roles & Responsibilities
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- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies.
- Designing banners and images for Paid Ads.
- Researching & Implementation of new trends & techniques in Digital Marketing.
- Plan and execute all web, SEO/SEM Strategies, marketing database, email, social media and display advertising campaigns
- Design, Build and Maintain Social Media Strategies & Calendars.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) .
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Respond to user email inquiries, or set up automated systems to send response.
- Monitoring & Resolving issues in Google Search Console & Google Analytics.
- Google Analytics, AdWords, AdSense, Google & Bing Webmaster Tools..
Sep 2014 - Current
Digital Marketing FreeLancer
Harinathbabu.com
I am working as a Freelance Digital Marketing Consultant.
Oct 2013 – Dec 2014
Digital Marketing Executive Cum Web Designer
Techinformatic Software Labs Pvt. Ltd.
I worked as a Digital Marketing Executive Cum Web Designer at Techinformatic Software Labs for 1 year. Worked on many Digital Marketing modules like Search Engine Optimization, Social Media Optimization, Google AdWords,Google Analytics, Google Webmaster Tools, Facebook Ads..
EDUCATION
2013
Computer Science Engineering
Sri Krishnadevaraya University
I got my Bachelors Degree at Sri Krishnadevaraya University, Anantapur, AP.
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