GenAI-Enabled SEO Strategist & Digital Marketing Leader — Harinath Babu

AI-powered SEO leadership • automation • analytics. Predictable growth for Tech, BFSI & Life Sciences.

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About Me — AI-SEO Specialist & Growth Strategist

A seasoned AI-SEO strategist and digital marketing leader with over 10 years of specialized experience in search engine optimization.
Pioneer in AI-powered SEO methodologies and marketing automation.
Career progression from technical Web Developer/SEO Analyst to strategic Campaign Management Lead, mirroring the industry's shift to AI and data-driven strategies.
Unique combination of deep technical SEO expertise, AI proficiency, project management excellence, and advanced automation skills for future-proofing digital marketing.
Commitment to continuous learning shown by an extensive portfolio of certifications, from foundational digital marketing to advanced generative AI and AI agent development.

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Expertise — AI-Powered SEO, Automation & Analytics

AI-Powered SEO Leadership

Combining traditional SEO with cutting-edge AI tools.
Advanced Prompt Engineering for content & structured data.
Automation at scale (n8n, AutoGen) for audits, reporting, backlinks.
Predictive analytics & ML for traffic forecasting and intent.
AI agents with AutoGen to handle complex SEO tasks.

Technical Skillset

SEO Tools: GA4, GSC, SEMrush, Ahrefs, SurferSEO, Clearscope.
AI Tools: ChatGPT Plus, Perplexity Pro, n8n (local), AutoGen.
Web: WordPress, HTML, CSS, JavaScript.
Design: Photoshop, Canva.
Data: GA4, BigQuery, data viz.
Paid: Google Ads (Search/Display), YouTube Ads.

Leadership & Management

Project management with risk certification.
Stakeholder management across IT, legal, analytics, content.
RFPs: proposals, scope, estimation.
Team training, mentoring, best-practice playbooks.

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Experience — Enterprise SEO & Campaign Leadership

Indegene Limited — Hyderabad & Bengaluru, India

(July 2020 – Present)

Campaign Management Lead - SEO (July 2023 – Present)

Develop and execute SEO strategies; conduct keyword research; manage stakeholders; develop link-building strategies; produce regular performance reports.

Senior SEO Associate - Campaign Management (July 2020 – June 2023)

On-page optimization, link building, and campaign management.

iQuanti, Inc. — Bengaluru, India

(May 2018 – July 2020)

Senior Analyst

Technical site audits; data-driven content strategies; analytical SEO reports.

Fuego Systems — Bengaluru, India

(Aug 2017 – May 2018)

Digital Marketing Specialist

Masira Digital Marketing Pvt. Ltd. — Bengaluru, India

(Jan 2015 – Jul 2017)

Digital Marketing Specialist

Planned and executed all web, SEO/SEM, email, social media, and display advertising campaigns; measured and reported performance.

TECHINFORMATIC SOFTWARE LABS PVT LTD — Bengaluru, India

(Oct 2013 – Dec 2014)

Web Developer / SEO Analyst

Certifications

AI Agentic Design Patterns with AutoGen – Autogen · AI frameworks · GenAI Applications · Task Automation · AI Agents
Generative AI Mastermind – Generative AI · Prompt Engineering · LLMs · AI Automation · Video Generation · Custom GPT Development · AI Integration · Workflow Automation · No code AI tools
AI and Search - BrightTALK – SEO · AI Search · AI SEO · GEO
Creating and Giving Business Presentations – Professional Communication · Presentation Skills · Public Speaking · Client Presentation · Business Presentation
Crisis Communication – Crisis Communications
Customer Service Foundations – Customer Service · Customer-Focused Service · Customer Support
Negotiation Foundations – Negotiation
Project Management Foundations: Risk – Project Management · Risk Management
Strategic Thinking Tips to Solve Problems and Innovate – Strategic Thinking · Problem Solving
AI Automation

Google Ads & YouTube Ads Takeover – Google Adwords · YouTube Marketing
ChatGPT Masterclass – Prompt Engineering · Workflow Automation · AI · Gen AI · ChatGPT for SEO · ChatGPT
Local SEO: Create & Run Your Own Local SEO Campaign
Structured Data & Schema Markup for Webmasters
SEO Training: Get Free Traffic to Your Website With SEO
Digital Marketing Basics
Google Ads Display Certification – Google Adwords · Display Advertising
Google Ads Search Certification – Google Adwords
Google Analytics for Beginners – Google Analytics
Hubspot Inbound Marketing Certification